Software, built end to end.
Websites, internal information systems, and custom web apps — including AI integrations. All built by someone who's been writing software for decades, with no handoff to outsourced teams.
Websites
Marketing sites, landing pages, and content-driven sites — built fast, accessible, and easy to maintain. Custom code where it earns its keep; pragmatic platforms where it doesn't.
What I build
- Marketing and brochure sites for small and growing businesses
- Landing pages tied to specific campaigns or product launches
- Content-driven sites with a lightweight admin if you'll be editing copy
- Performance, accessibility, and SEO baked in — not bolted on
- Domain, hosting, and analytics setup so it's actually live and measurable
Recent
cngaz.com for a compressed natural gas service business, and Creative Window Ads for a custom storefront advertising company. This site is custom-built too.
Information systems
Internal tools, dashboards, and databases that make your team measurably faster. Built around the workflow you actually have — not the workflow some software vendor thinks you should have.
What I build
- Admin sections of any weight — from a single CRUD screen to a full back-of-house with roles, audit trails, and reports
- Internal tools purpose-built for the way you work, not the way some vendor's template thinks you should
- Dashboards and reports that pull from the data you already have
- Schema design, migrations, and queries when the database itself needs work
- Role-based access and authentication that's actually safe to ship
- Imports, exports, and integrations with the tools already in your stack
Recent
The FS Tracker — a project and time management system I built for my own studio and use every day. It's the proof of concept for how I approach this kind of work.
Apps & AI integrations
Web apps — from straightforward CRUD to ambitious, long-running products. AI integrations that aren't just a chat box stapled to the side of an existing tool, but woven into the workflow where they actually save time.
What I build
- Custom web apps with auth, data, and a UI built around the user's task
- AI-assisted features — generation, summarization, classification, agents
- Integrations between the apps and services you already use
- Long-running, ambitious products that need someone who'll stick with them
- Quick prototypes when you need to test an idea before committing
Recent
The FS Designer — a 2D vector graphics and prototyping tool I've been developing for three years, entering alpha in June 2026. About as long-running and ambitious as a product gets.
The shape of a project.
Every project is different, but the rhythm tends to be the same.
Discover
A short call to understand the project, the goal, and the constraints — budget, timeline, anything else in play.
Plan
You send an email with a detailed description of what you want — plus any photos or assets you'd like used. I turn it into a proposal with scope, timeline, and price, and we adjust until it works for both of us.
Build
Code, ship, get feedback, iterate. Frequent progress updates so you can shape the build as it takes form — and the version you sign off on is the one I deliver.
Hand off
Documentation, deployment, and any training you need. I stay reachable for follow-on work whenever you need it.
Per project or by the hour.
Most work is scoped and quoted per project after a discovery call. Hourly work — for support, maintenance, or short-and-clear tasks — is $50 an hour, billed by the quarter hour.
That rate is set to be a clear value for clients. I work efficiently, so an hour with me tends to go further than the number suggests.
Got a project in mind?
Tell me what you're working on. Text first — that lets me add your email and number to my allowlist so nothing gets caught by spam filters.
lorenfletcher@msn.comor text (480) 276-5806